picture postMarketing Material: 1973 Chevrolet Corvette brochure

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1973 Chevrolet Corvette brochure

By 1973, Chevrolet’s third-generation Corvette (C3) was six years old. Having been introduced for 1968, it would last a staggering 15 model years. The Stingray (formerly “Sting Ray”) name was reintroduced for 1969 and lasted through 1976. The big news for ’73, however, was the new front end.


1973 Chevrolet Corvette brochure closeup

I’d like to note up front that this particular brochure came from the General Motors Heritage Center’s archives. I didn’t swipe it on one of my visits, it came as part of a care package of old literature. The really cool part is the stamp that indicates it originated from their Technical Center’s Design Library.


1973 Chevrolet Corvette brochure

No anniversary edition: 1973 marked 20 years for Corvette but the milestone garnered a mere byline in a brochure photo caption. This would be the last year for the chrome rear bumper, however, 1973’s decontenting included the vacuum-actuated windshield wiper trap door and the capacity to remove the rear glass. (Eliminated the year prior were headlight washers and a fiber-optic light-monitoring system. Yeah.)


1973 Chevrolet Corvette brochure

This angle illustrates the front and rear’s curious dichotomy of new and old which was unique to 1973. The injection-molded urethane front end (a cover over the real bumper) was an alternative to what amounted to guard railing required to meet new federally-mandated impact standards. A consequence of the strengthening meant the sleeker urethane front end actually weighed 35 pounds more than its chrome predecessor.


1973 Chevrolet Corvette brochure

As standard equipment, all 1973 Corvettes had either removable roof panels or were convertible, with an optional removable hardtop. The new windshield wiper repository can be seen in picture #5, on the left. Corvette may have had optional hubcaps but four-wheel disc brakes came standard.


1973 Chevrolet Corvette brochure

Compared to just three years earlier, output from Corvette’s power team options was down dramatically, ranging from 35 to 60 percent. Maybe as compensation, Chevy offered ten exterior colors to choose from, seven of which were new for ’73. This certainly isn’t my favorite year of Corvette but, considering my fondness of Corvettes, that isn’t necessarily a criticism.