I hope the image of the oats didn’t mislead you because, clearly, I was referring to John Oates. You know, of Daryl Hall & John Oates, the pop-music duo that hit their stride in the early 1980s.
Music culture has never been an area of interest for me. Oh sure, like TV and movies, I take in a bit but have little to no interest for digging into the lifestyles of the artists or even understanding their motivations. Completely opposite, as you might know, is my proclivity to sift through the mundane for a clue as to what it was a designer wanted to convey with a body crease, on a car built 35 years ago. So, in that way, I relate to musical fandom and fanaticism, and the allure of celebrity.
The reason I’ve brought all this up is because of the image below.
As it turns out, Pontiac, or more accurately Fiero, teamed with Hall & Oates for the promotion of their then newest album, Big Bam Boom. Starting in November 1984, the 2M4 was branded with the band as sponsor of the Live Thru ’85 tour.
The group continued the tour, into 1985, appearing with Fiero banners and signs above their main stage. The shows also featured actual Fieros on display. Pontiac’s promotional phase intended to directly drive music-loving perspective customers into their showrooms was achieved via dealer ticket giveaways.
While it might be easy to imagine our subject pop musicians to have been slightly prissy (have you seen the cover for their 1975 album Daryl Hall & John Oates?), impressions can be deceiving. Would you believe that, with Pontiac’s permission, John Oates actually raced in the IMSA (International Motor Sports Association) GTU series—in a Fiero?
Having also raced in Porsches and Audis, Oates was a natural for the Huffaker Engineering-designed and -built Fiero GTU that had been developed alongside the production version. Oates would occasionally fill in for Clay Young who was the team’s primary driver.
Like the ol’ saying goes, never judge an artist by his 1975, rouge-wearing, glamour-shot album cover.
For anyone interested, the Pontiac-sponsored album, titled, Pontiac Fiero presents Daryl Hall & John Oates, included the following 12 songs:
- Side A
- Adult Education
- I Can’t Go For That
- One On One
- Wait For Me (live version)
- Side B
- Say It Isn’t So
- Sara Smile
- She’s Gone
- Rich Girl
- Kiss On My List
- You Make My Dreams
For those with an even greater curiosity, the two are still around, having been inducted into the Rock and Roll Hall of Fame, in 2014. In fact, they’re still actively performing and recording, including a Christmas album, in 2006. Since I don’t want to venture too far into unfamiliar territory, you can find out more about the pair that Billboard magazine ranked the No. 1 duo artists of all time, at their official website.