The Meteor and Monarch weren’t the only Ford products exclusive to the Canadian market in the 60s however. Just as Chrysler has released the Valiant to battle the imports, Ford released its new compact Ford Falcon for 1960. And just as Chrysler had marketed the Valiant as its own brand in Canada to be sold at all dealerships, Ford offered the Frontenac — basically a Ford Falcon with a unique grille, trim and taillights to sell at Lincoln-Mercury showrooms.

Again considered its own brand, it featured a very Canadian insignia accented with a red maple leaf. It was short lived though, only being offered for the 1960 model year. 1961 saw the introduction of the new Falcon-based Mercury Comet, and the compact Frontenac became redundant.

1960 Frontenac

The Frontenac was sold for the 1960 model year only, and was strangely marketed as being “eventful”.

1960 Frontenac 2

In additional to coupe and sedan body styles, the Frontenac was also sold as a 2-door wagon.

1960 Frontenac

1960 Frontenacs

You may think it’s odd to engineer and create tooling for a car that is only sold for one year before disappearing entirely, but there’s actually a valid reason why they did. During the Falcon’s development, Ford’s Edsel was still in the marketplace, and there were plans to release a version of the Falcon as an entry level Edsel. When Edsel failed, the work that went into the developing Edsel Falcon was repurposed into the Frontenac. What you’re looking at is actually an Edsel by any other name. As they say — when life gives you lemons, make lemonade.

1964 Ford and Mercury trucks

Brochure imagery showing both Ford and Mercury truck lines for 1964. As is evident above, there is little to differentiate the two other than emblems and the company named spelled out in chrome on the hood. Mercury trucks were sold until 1968.

Continue this story on page 7.

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