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2012 Lamborghini Urus concept

That is the Lamborghini Urus SUV concept from 2012 which, as of this writing, is not officially confirmed for production but news increasingly indicates it will be.

2012 Lamborghini Urus concept

2012 Lamborghini Urus concept, at the 2012 Pebble Beach Concours d’Elegance.

According to an interview by Motor Trend, “The design was done in just six months by a team of seven and completed entirely on a computer. Not a single physical model, clay or otherwise, was built until the concept vehicle [seen in these pictures]. Lamborghini design head Filippo Perini says the only change made on the physical vehicle was to split and stagger the LED running lights in the nose.”

Perhaps telling about their target market, the Urus concept debuted in Beijing.

2012 Lamborghini Urus concept

2012 Lamborghini Urus concept interior.

The Urus concept appears much smaller in person than in pictures and, as is usual for Lamborghinis, much more impressive as well. Though, admittedly, my tastes are probably least what they are concerned with meeting, that interior seems a tad ruined by the splatter-effect camouflage treatment applied to some surfaces.

Other than that, I think it looks masterful. No doubts there. And, if produced, it will join the ranks of a soon to be crowded uber-expensive SUV club, including members from Aston Martin, Rolls Royce and Bentley. (I’m sure I missed a few.)