Canada’s Unique Autoscape, Part 1
But another issue was beginning to arise. Being part of the British Commonwealth, some British brands were also available in Canada and not the US. These smaller European cars, in combination with the successful arrival of the VW Beetle in 1958, also began to create a different automotive atmosphere in Canada in the ’50s. Where the US brands were striving to be bigger every year, Canadians continually showed an affinity for smaller cars. To combat Canadians buying cars that traveled across the ocean, American companies increasingly began to prepare more unique, smaller options for Canadians for the 1960s.
I’ll talk about this more next time, as we look into the Canadian cars of the swinging ’60s, and how the APTA (the international trade agreement) affected the market for cars made uniquely for Canadians.
[Read the following article, here: Canada’s Unique Autoscape, Part 2]