Marketing Material: Auto Trader 1995-12-14

Before the online option

The modern armchair auto shopper uses his fingers for typing search parameters and clicking on links. In the mid-1990s those same fingers would be stained with ink from flipping through print ads.

I recently found a variety of Auto Traders I had stashed with my brochure collection. This one was printed almost two decades ago.

Some of the listings brought back memories while a few rekindled old desires.

I think this particular search resulted in a 1994 Toyota 4×4 truck — or was this when I got the 1991 Dodge Stealth R/T? I’ll have to piece together a timeline.

Auto Trader 1995-12-14 page 1

For now, let’s just stroll through some history. This is dated December 14 through 21, 1995 and advertises domestic models, “1988 & newer” in Orange County, California.

Pages 2 and 3 below have a nice mix of vehicles. And notice the dealerships are Buick-Pontiac and Saturn. Ah, the good ol’ days.

Auto Trader 1995-12-14 pages 2-3

I’ve drawn attention to some cars in the images below, either for their uniqueness or from the perspective of “what if I saw this ad today?” But there are plenty more noteworthy examples worth a closer look.

1. 1992 Buick Roadmaster:  under 33k miles, $10,995

2. 1988 Pontiac Fiero GT:  $7,772

Auto Trader 1995-12-14 pages 6-7

3. 1990 Cadillac Allante(s):  $22,995

4. 1992 Lexus LS 400:  48k miles, $28,650

Auto Trader 1995-12-14 pages 18-19

5. 1989 Chevy Camaro “Z28”:  $8,000 make offer

6. 1993 Chevy Lumina Z34 Coupe:  20k miles, $12,988

Auto Trader 1995-12-14 pages 32-33

Continue to page 2, below.

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