1990 Saturn Informational Pamphlet“A Different Kind of Car Company”

You might be thinking to yourself, wait, there were no 1990 Saturns. There weren’t.

Leading up to the brand’s launch, I anticipated news about their progress and followed as closely as one could prior to the internet. By mid 1990, the excitement was mounting as the company’s two first-year models were poised to be unleashed on the buying public.

I was so anxious by that time that I had written to Saturn for literature in advance.

Pre-product brochure pamphlet
Saturn logoIf there’s one thing I remember about interacting with Saturn, it’s their desire to please. I never owned one of their vehicles, so I cannot speak beyond sales people and marketers. However, firsthand accounts that I’ve heard and read from owners were generally in line with my perception.

I was in my late teens when all the hoopla was underway and smitten with the idea of a new GM brand. Without even dial-up connection to an unpopulated internet, I typed, on a typewriter, a letter to Saturn requesting literature.

1991 Saturn SCAs you’ll see in the letter below, they hadn’t even finished their brochures yet. They did, however, send me a nice letter explaining it, with a promise to send me one once available, and enclosed an information pamphlet.

It’s ultimately a marketing piece, and I remember being let down when I found it had not even one picture of a car in it. Instead, it’s filled with lofty ideals and sticky-sweet testimonials. Looking back, the optimism and hope is rather surreal in light of the fact Saturn is no more.

But, for posterity’s sake, I thought it would be interesting to share.

Click on the thumbnails below to see larger versions.

1990 Saturn Informational Pamphlet letter

1990 Saturn Informational Pamphlet letter

1990 Saturn Informational Pamphlet front cover

1990 Saturn Informational Pamphlet front cover

1990 Saturn Informational Pamphlet page 1

1990 Saturn Informational Pamphlet page 1

1990 Saturn Informational Pamphlet page 2

1990 Saturn Informational Pamphlet page 2

1990 Saturn Informational Pamphlet page 3

1990 Saturn Informational Pamphlet page 3

1990 Saturn Informational Pamphlet page 4

1990 Saturn Informational Pamphlet page 4

1990 Saturn Informational Pamphlet page 5

1990 Saturn Informational Pamphlet page 5

1990 Saturn Informational Pamphlet page 6

1990 Saturn Informational Pamphlet page 6

1990 Saturn Informational Pamphlet page 7

1990 Saturn Informational Pamphlet page 7

1990 Saturn Informational Pamphlet page 8

1990 Saturn Informational Pamphlet page 8

1990 Saturn Informational Pamphlet page 9

1990 Saturn Informational Pamphlet page 9

1990 Saturn Informational Pamphlet page 10

1990 Saturn Informational Pamphlet page 10

1990 Saturn Informational Pamphlet rear cover

1990 Saturn Informational Pamphlet rear cover