1990 Saturn Informational Pamphlet
You might be thinking to yourself, wait, there were no 1990 Saturns. There weren’t.
Leading up to the brand’s launch, I anticipated news about their progress and followed as closely as one could prior to the internet. By mid 1990, the excitement was mounting as the company’s two first-year models were poised to be unleashed on the buying public.
I was so anxious by that time that I had written to Saturn for literature in advance.
Pre-product brochure pamphlet
If there’s one thing I remember about interacting with Saturn, it’s their desire to please. I never owned one of their vehicles, so I cannot speak beyond sales people and marketers. However, firsthand accounts that I’ve heard and read from owners were generally in line with my perception.
I was in my late teens when all the hoopla was underway and smitten with the idea of a new GM brand. Without even dial-up connection to an unpopulated internet, I typed, on a typewriter, a letter to Saturn requesting literature.
As you’ll see in the letter below, they hadn’t even finished their brochures yet. They did, however, send me a nice letter explaining it, with a promise to send me one once available, and enclosed an information pamphlet.
It’s ultimately a marketing piece, and I remember being let down when I found it had not even one picture of a car in it. Instead, it’s filled with lofty ideals and sticky-sweet testimonials. Looking back, the optimism and hope is rather surreal in light of the fact Saturn is no more.
But, for posterity’s sake, I thought it would be interesting to share.
Click on the thumbnails below to see larger versions.