Marketing Material: 1982 Cadillac Eldorado Touring Coupe Ad
Cadillac describes its Eldorado Touring Coupe, or Eldorado TC, as having been created for the person that loves to drive.
“Best of all… it’s a Cadillac”
That was a Cadillac slogan from the period. I suppose it’s meant to be an allusion to quality and prestige but I can’t help but hear the ringing of brand marketing in those words.
Not only does it imply that the brand alone makes it a better choice of car but, beyond that, it’s what was “best of all.” Cadillac deserved better.
Anyway, I shouldn’t have come right out of the chute sounding negative about Cadillac or this car. I’m actually quite fond of Cadillac’s designs during this era. I’m particularly fond of this generation of Eldorado which had been introduced for 1979.
This ad is for the 1982 Cadillac Eldorado Touring Coupe. Although “touring” suspension had already been available on Eldorado, for 1982 it was expanded into a trim level.
The Touring Coupe came with a tighter suspension and that’s about it for the mechanical differences, from what I can determine. Visually, however, the TC was distinguished by its lack of vinyl on the roof, the swapping of some chrome for blacked-out trim, and a horizontal or flush (in place of stand up) hood ornament. It also came with black-wall tires with available white lettering.
The Touring Coupe was introduced part-way through 1982 and ran until 1985, the year prior to an all-new design.
The same ad refers to the car as the Eldorado TC. A very similar naming convention would be employed on the Seville (the Seville Touring Sedan or STS) for 1988 and later reappear on the Eldorado (as the ETC) for 1990.
Regardless of the Eldorado TC’s sporty pretenses, my favorite model for this generation is without question the Biarritz. I remember as a kid seeing one in the movie Starman.
There is this point in the story where the two main characters are broke and trying to travel a great distance. They end up winning a lot of money and decide to buy a car to complete their journey. What they bought was a brand-new, fully-loaded, Cadillac Eldorado Biarritz (either a 1984 or ’85) and I remember it absolutely oozing luxury. It was only in a handful of scenes but I was enamored with the car.
Click on the thumbnail below to see a larger version of the ad.