Marketing Material: 1984 Nissan 300ZX Ad
This car is “awesome.” I’m not certain but I think the use of that word as a slogan started sometime in the early 1980s and was specific to the ZX. I wonder how many people reading this remember it?
In any event, I’m old enough to remember when the 300ZX came out and how advanced it looked, particularly in relation to the car it replaced. It was awesome.
Major motion from Nissan
For 1984, the 300ZX replaced the 280ZX which came equipped with 3.0- and 2.8-liter engines, respectively.
In my opinion, the 280 wasn’t a particularly attractive design. It was recognizable as a Z car, but it looked bloated compared to the original. The company’s mid-80s design language that was sweeping across the product line was crisp and trim.
Anybody remember the slogan, “Major motion from Nissan?” It certainly described the company’s product onslaught, and they’d just completed pretty much eradicating the Datsun name. Things were definitely in motion.
Their cars were going from frumpy, sometimes odd-looking vehicles, to down-right attractive and even cutting-edge.
Particularly on the inside.
I remember in my senior year of high school, which would be 1989-90, I saw a used 1984 Nissan 300ZX at one of those hole-in-the-wall dealerships. It had T-tops and a manual transmission. More importantly to me, being sort of a tech junkie, it had the digital dashboard, as shown above in the image from the ad.
By then, I was on my second or maybe third car but I remember driving by that dealership on the way home from school, day after day, after day. The salesmen were nice though and would let me sit in it, even with the keys so I could play with the gadgets. I was convinced I’d find a way to own that car.
It didn’t happen.
But I had fun with it for a while. I even took it on a couple of test drives. I’ll not forget how various digital readouts would come to life as the throttle was mashed. Seemed at the time it had data on everything.
Take a look at some of the larger versions of the ad in the gallery and check out what I’m talking about. Who knows, maybe it will bring back some memories for you too.
Continue below to the gallery which contains larger versions of all five pages from the ad.