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Click on one of the images below to see a larger version. File sizes vary.
1972 (late) LaSalle by Cadillac concept front three-qtr (1000x552)
1972 (late) LaSalle by Cadillac concept front three-qtr (1000x327)
1972 (late) LaSalle by Cadillac concept profile (1000x599)
1972 (late) LaSalle by Cadillac concept rear (770x800)
1973 Cadillac LaScala coupe concept (1000x475)
1973 Cadillac LaScala sedan concept (1000x410)
1975 Seville front three-qtr (1000x444)
1975 Cadillac Seville interior front (1000x660)
1975 Cadillac Seville interior rear (1000x684)
Good article. Its interesting to note how much the LaScalla coupe looks like a downsized 77 B-body coupe too, the roofline is almost identical to the 77-79 LeSabre coupe.
Hey Carmine, good to here from you. Good observation, I hadn’t made that connection yet.
It’s freakish how much the LaScala looks like the 1992 Seville and Eldorado. There’s just a hint of Jaguar in it’s roof line, I think. I like the LaSalle name (maybe because it is a nice town near mine), but where did St. Moritz come from? What’s the correct pronunciation? The one I’ve got in my head sounds kind of stupid for a Cadillac.
Good job on finding the concepts too. I’ve never seen either of those. That LaSalle by Cadillac is fugly. I’m glad it was thrown out early on. It did have a very ’70s look to it, while the Seville looks like the ’80s. That might not be much of a complement these days, but it was out 5 years before the ’80s started.
It’s too bad that, only a few years later, Cadillac didn’t go about the same platform overhauls for their next downsizing on the much lamented Cimarron. If they had just taken a Chevy a Nova and slapped some Caddy badges on it in ’75, I wonder what state the brand would be in now.
Agreed. The LaSalle wasn’t close to worthy of what they were looking for in the new model; it looked too old-style. But the LaScala looked way ahead of its time.
The Seville’s squared-off look seems to have set the styling pace into the 80s.
St. Morritz continued in the tradition of European place Cadillac names, like Seville, Biarritz and Calais. It sounds better if you pronounce it San Morritz like the do in Europe rather than Saint Morritz as its spelled.
Yes, “San” Moritz sounds much more pleasant than “Saint” Moritz. It just doesn’t roll off the tongue well and ends with a funny sound.
Thank you for another great post. You clearly can see future Cadillac Seville in the concepts and proposals. I see the 1980-1985 Seville in the first few. I see the 1992-1998 Seville in the bottom photos. It makes wonder how they come up with their ideas. These posts are very interesting.
Thank you 98 REGENCY for the words of encouragement.
You would think there would be more details and facts surviving about the design development of the Seville wouldn’t you? After all, it was a popular small car which demanded a premimum price in a market where size was valued.
Interesting enough how you can get so much information on the design process of so other cars but the author finds: ” After spending almost ten hours in research, before writing a word, I realized there are limited images available from this car’s development stage.”
In fact if you looked at the design of the “Project 77″ programs which followed you will find a similar lack of information about their designs. However it should be clear to anyone the similarity of the Seville’s front end design to that of the “Project 77″ Cadillac program designs.
I believe it was Irving Rybicki who stated in an interview that he was handed a drawing of the Seville and given a short time span to develop a clay model without the usual due diligence usually taken in developing other designs.
I believe Rybicki gives credit to Bill Mitchell for the original drawing however in nearly four decades of research I have never seen anywhere where Mitchell himself has taken credit for the design.
Like “Project 77″ programs, the Seville’s design originated from a prison cell.
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