October 1982

Old Ads 1Of all the automotive slogans, one of my personal favorites was Chevy’s “Taking Charge” slogan. And the patriotic USA-1, naturally referring to the brand’s sales position, was pure gold.

This thirty-year old ad boldly proclaims:

“Whether or not we become your next new car, we want to make you proud that we are America’s car. We are USA-1. And USA-1 is taking charge.”

(Continue reading to see full ad, viewable at 1200×1600.)

Unapologetic marketing
1983 Chevrolet Camaro Z28 smallThe ad starts off stating, “This year, we at Chevrolet are going to prove something very important. We’re going to prove that your faith in American ingenuity, technology and skill has not been misplaced. In the coming months, you’ll see that proof in places you may not have checked lately. In our Chevrolet products.”

(Click the thumbnail below to see the ad in much higher detail. File size is 450k.)

1983 Chevrolet Camaro Z28

1983 Chevrolet Camaro Z28 ad (1200x1600)

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