An ultra luxurious, ultra expensive sedan

In 1957, auto enthusiasts witnessed domestic brands produce exclusive models, along with incredibly exclusive price tags.

While a common Chevrolet Bel Air sedan sold for a price of $2,290, a top-model Chrysler, the 300C convertible coupe, rose to $5,359. The most expensive car from Lincoln that year, the Premier convertible coupe, was slightly higher at $5,381. Amazingly, in 1957, half of Cadillac’s models broke the $7,000 barrier which, in 2012 dollars, would equal just over $55,000.

Even more financially stunning was the Mark II, from Ford Motor Company’s short-lived (1956 to 1958) Continental luxury car division. The Mark II sold for a whopping $9,966 and, incidentally, was reported to have lost $1,000 on each transaction. Image, however, has its price and Continental anteed up.

Not to be outdone, Cadillac sought even higher ground when they introduced their Eldorado Brougham for 1957. Approaching an amazing thirty percent increase in price over that of Mark II, the Eldorado Brougham wore the staggering sticker of $13,074. As of this writing, that is the equivalent of over $105,000.


After switching over to a more plebian Lincoln-derived platform in 1958 (along with a reduced price), the Mark II and entire Continental division were cancelled following dismal sales. While the Cadillac division was never under any threat of extinction, the Eldorado Brougham would ultimately suffer a similar fate as Mark II, also with a rather unfitting exit from the automotive scene.

Despite its demise, the Eldorado Brougham made quite the legacy for itself and deserved every bit of it.

(Incomplete. More coming soon.)

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