Leaving an impression
Relative to the brand’s overall lifespan, you could say it happened over night… that is, the Oldmansmobile complex. Apart from the standouts Toronado and Cutlass Supreme, Oldsmobile’s 1990 lineup remained relatively traditional. But, after generations of symmetrical lines and tight bevels, they’d developed a new attitude which was conveyed in their expression. Pun intended.
Since an expression represents one’s thoughts and feelings, it’s a fitting name for a concept from an introverted brand that was on the verge of a makeover.
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